DMCI bares upgraded features of leasing services

January 25, 2010 (The Philippine Star)

MANILA, Philippines - The steadily growing reputation of DMCI Homes as today’s most trusted and reliable developer with an impressive portfolio of residential communities, is no reason for the company to rest on its laurels. Committed to providing the needs of middle income-earning professionals and start-up families, the company is always seeking ways to add value to their properties and anticipating the future needs of their clientele.

The latest milestone to highlight this commitment is the recent launching of the improved and upgraded features of the DMCI Homes Leasing Services (DHLS) designed for homeowners and investors.

Mark C. Villarica, DHLS manager, said that the leasing services were spruced up to cater to the needs of their customers. “The core value of the company is customer orientation so everything we do is based on what they need. While providing them with a very good product, now we are redefining that product to include not just the unit and the amenities but the services we can offer that will help the property values to appreciate,” he explained.

“Basically we want to be the top of mind for our lessors, for our brokers, and lessees,” Villarica noted. “Before, it was just the high-end market that can afford the leasing aspect as an investment. Now, with our units being affordable to the middle income market, there is an appreciation of this service which they can consider after when it’s time to move out of their unit because their family is growing.”

Presently, there is also a growing demand for a short-term lease, or less than six months or less than 30 days. This is comprised of the transients like balikbayans, foreigners, and vacationers from provinces who need a place to stay in Manila. Instead of renting at a serviced appartelle or hotel, they can now consider the option of more affordable rates and more spacious units at DMCI Homes communities.

Lessees who move in to DMCI Homes developments will be pleased to experience a complete community with its resort-inspired amenities and attributes such as security, privacy, exclusivity, strategic location, and worry-free living. That is added value to their rental fees, Villarica noted.

Among the emerging projects being tapped by the DHLS are Rosewood Pointe and Cypress Towers in Township Central, Taguig; Tivoli Garden Residences and Dansalan Gardens in Mandaluyong; Raya Gardens in Parañaque, and Ohana Place in Las Piñas.

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